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MEMPHIS, TN—DCA, a creative communications consulting firm based in Downtown Memphis, received Overall Best of Show, the AAF Mosaic Award, Best of Video, Best of Logo, Best of Out of Home, a Judges Special Award, 18 Gold, and 10 Silver Addys at Memphis’ 56th American Advertising Awards on Saturday, February 18, 2023.

2022 marked a year of new and renewed partnerships with a range of clientele, spanning across retail, real estate, restaurant, logistics, financial, nonprofit and education sectors.

“Each with a distinct, business-based creative opportunity in hand, these campaigns cultivated not only results but also meaningful relationships,” said Principal and ECD Doug Carpenter. “To be recognized by the industry for their creative impact is rewarding for all involved.”

The following clients were recognized by the local chapter of the American Advertising Federation through an anonymous judging process by executives of Google, Chicago’s Highdive Advertising, and Austin’s Studio Dzo.

Judge Rob Tate, in the Judges Special Award for Liberty Park’s video campaign, noted, “The neighborhood campaign did exactly what amazing ads should do; they told a story with emotion and sincerity. You can feel the energy of Liberty Park in this series, and the editing was superb.”

Paradox at PeCo

  • Overall Best of Show
  • Best of Logo
  • Best of Out of Home
  • Art Direction Campaign: Gold
  • Art Direction Campaign (Local Only): Gold
  • Campaign (Local Only): Gold
  • Out of Home (Multiple Installations): Gold
  • Copywriting: Gold
  • Logo Design: Gold
  • Illustration Series: Gold
  • Integrated Brand Identity Campaign: Silver
  • Out of Home (Mirror): Silver
  • Packaging: Silver

Downtown Memphis Commission

Downtown Dining Week

  • Best of Video
  • Film & Video (Single): Gold
  • Film & Video (Campaign): Gold
  • Film & Video (Under :60): Gold
  • Branded Online Content: Gold


  • Art Direction Campaign (Local Only): Gold
  • Valentine’s Email: Silver

City & State

  • Social Media Campaign: Gold

Liberty Park

  • Judges’ Special Award
  • Film & Video (Campaign): Gold
  • Film & Video (Under :60): Gold
  • Internet Commercial Campaign Video: Gold
  • Branded Content and Entertainment Campaign: Gold 
  • Website: Silver

Folk’s Folly

  • Photo Campaign: Silver

Memphis Teacher Residency

  • Branded Video Content (More than 60 seconds)
  • Internet Commercial: Silver

Spirited AF

  • Social Media Campaign: Gold

Play Where You Stay

  • AAF Mosaic Award

Wilson Babb & Co.

  • Logo Design: Silver


  • In-House Promotion (Local Only): Gold

ABOUT DCA. Doug Carpenter & Associates (DCA) is a communications consulting firm located in Memphis, TN founded by 30-year advertising veteran Doug Carpenter. We leverage our relationships and experiences to provide business-based creative communications solutions. See the work and learn more at

ABOUT AAF MEMPHIS. The mission of AAF Memphis, the Memphis chapter of the American Advertising Federation, is to inspire, empower and applaud the professional growth of marketing communications specialists. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising. For more information, visit



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