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DCA AWARDED OVERALL BEST OF SHOW, BEST OF CAMPAIGNS, AND BEST OF ART DIRECTION IN AAF MEMPHIS ADDYS

DCA AWARDED OVERALL BEST OF SHOW, BEST OF CAMPAIGNS, AND BEST OF ART DIRECTION IN AAF MEMPHIS ADDYS

Firm receives 26 ADDYs for creative execution of new spaces and categories in Memphis

MEMPHIS, TN—DCA, a creative communications consulting firm based in Downtown Memphis, received 26 Addy awards at Memphis’ 54th American Advertising Awards on Saturday, February 20, 2021.

The firm’s winning work displays an inspired spectrum of creative executions, prompted by the pandemic’s influences that, as a result, uncovered a variety of self-created opportunities.

On behalf of ArtsMemphis, DCA created, branded and instituted the inaugural ArtsWeek, an annual week-long celebration to showcase Memphis’ dynamic, diverse collection of artists and arts organizations that was officially-proclaimed by both the City of Memphis and Shelby County. The ArtsWeek logo, which became the official hallmark for 70+ grantee organizations across their digital platforms, received a Silver ADDY.

“When the pandemic, along with the spectre of its impact, arrived in March, I issued a challenge to myself and my associates,” said Doug Carpenter, principal and owner of DCA. “It was in the form of a question, ‘What is DCA’s story after COVID-19?’ What did we accomplish? Were we an asset to our clients and our city? These questions have and continue to guide us through this challenging time. While we are still navigating the virus and its effects, I am incredibly proud of the performance of my team. These accolades are an indication of their commitment to our clients and community.”

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Best of Show

  • 11 W. Huling’s The Light Box | Best Of Show — Overall
  • 11 W. Huling’s The Light Box | Best of Show — Art Direction
  • Discover Memphis Naturally | Best of Show — Campaigns

Golds: 

  • 11 W. Huling’s The Light Box Welcome Kit | Sales & Marketing — Packaging
  • 11 W. Huling’s The Light Box Welcome Kit | Sales & Marketing — Packaging Campaign
  • 11 W. Huling’s The Light Box  Merchandise | Sales & Marketing — Specialty Advertising
  • 11 W. Huling’s The Light Box  Branding Campaign | Cross-Platform — Integrated Brand Identity Campaign
  • 11 W. Huling’s The Light Box Brand Book | Elements of Advertising — Copywriting
  • 11 W. Huling’s The Light Box Welcome Kit | Elements of Advertising — Art Direction, Single
  • 11 W. Huling’s The Light Box Welcome Kit | Local Only — Art Direction, Print
  • 11 W. Huling’s The Light Box Welcome Kit | Local Only — Art Direction, Campaign
  • 11 W. Huling’s The Light Box Welcome Kit | Local Only — Copywriting, Campaign
  • Discover Memphis Naturally Digital Advertising | Online/Interactive — Advertising Campaign
  • Discover Memphis Naturally Announcement Campaign | Cross-Platform — Integrated Advertising Campaign
  • Discover Memphis Naturally Announcement Campaign | Cross-Platform — Integrated Brand Identity Campaign
  • Discover Memphis Naturally Branding | Elements of Advertising — Art Direction, Campaign

Silvers:

  • 11 W. Huling’s The Light Box Welcome Kit | Sales & Marketing — Sales Kit
  • 11 W. Huling’s The Light Box Coasters | Sales & Marketing — Specialty Advertising
  • 11 W. Huling’s The Light Box Coasters | Elements of Advertising — Illustration Series
  • ArtsMemphis Arts Week Logo | Elements of Advertising — Logo Design
  • Discover Memphis Naturally Stair Installations | Out of Home
  • Discover Memphis Naturally Outdoor Installations | Out of Home
  • Discover Memphis Naturally Branding | Local Only — Art Direction, Campaign
  • Discover Memphis Naturally Announcement Campaign | Local Only — Copywriting, Campaign
  • Discover Memphis Naturally Announcement Campaign | Cross-Platform — Integrated Branded Content Campaign
  • Discover Memphis Naturally Announcement Campaign | Local Only — COVID-19 Advertising
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