DCA, a creative communications consulting firm based in Downtown Memphis, is pleased to announce its advancement to the national competition of the American Advertising Awards for its brand development of The Light Box.
The Light Box is the newest activation at 11 West Huling, where DCA’s headquarters reside. Alongside The Residence, an Airbnb carriage house conversion, a neglected outdoor storage shed looked decidedly out of place. DCA saw an opportunity to approach the shed from a different perspective — a creative approach that could expose many more opportunities; for community, camaraderie, relaxation, and motivation. Reconstructed by DCA principal and 11 West Huling owner Doug Carpenter, the building is designed to reveal more than what is expected.
The Light Box campaign for 11 W. Huling first yielded Best of Art Direction and Overall Best of Show in the AAF Memphis ADDY Awards, along with 9 Gold ADDYs and 3 Silver ADDYs.
The campaign then advanced to AAF District 7 ADDYs, winning Best of Print, 6 Gold and 2 Silver District ADDY Awards. It now proceeds to the national competition. View the AAF District 7 Winners Book here.
See the work here.