The Light Box is the newest activation at 11 West Huling, where DCA’s headquarters reside. Alongside The Residence, an Airbnb carriage house conversion, a neglected outdoor storage shed looked decidedly out of place. DCA saw an opportunity to approach the shed from a different perspective — a creative approach that could expose many more opportunities; for community, camaraderie, relaxation, and motivation. Reconstructed by DCA principal and 11 West Huling owner Doug Carpenter, the building is designed to reveal more than what is expected.
The Light Box campaign for 11 W. Huling first yielded Best of Art Direction and Overall Best of Show in the AAF Memphis ADDY Awards, along with 9 Gold ADDYs and 3 Silver ADDYs.