Big River Park Conservancy, a 501(c)3, has been quietly working for years to realize a vision to take advantage of West Memphis’ floodplain, levee, and property and convert it into  a destination for conservation, recreation, and eco-tourism. As the Big River Trails and Big River Crossing continue to draw activity, the attention turned to the successfully raising funds to purchase the land between I-40 and I-55. After successfully purchasing the 1,500 acres of land, the Conservancy’s focus now turns on restoring, enhancing and protecting the park. Critical to this development is the leadership of Ducks Unlimited. With a lead gift and a wealth of conservation experience they seek to ensure a sustainable future for the Mississippi River wetlands and serve the ever-growing recreational and outdoor needs of the region.

To formalize this effort we created a brand and direction that advanced on the prior brands and success of Big River Trails and Big River Crossing, but also added value in the process.