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Southwest Twin

 Southwest Twin


  • Animation

  • Apparel / Merchandising

  • Brand Development

  • Brand Identity

  • Campaign Concept Development

  • Email Marketing

  • Event Activation

  • Government Relations

  • Illustration

  • Logo

  • Marketing Communications Planning & Development

  • Media Relations

  • Photography

  • Planning + Consulting

  • Public Engagement

  • Public Relations

  • Spatial Design

  • Videography

  • Web Development

Changing Perspectives – The Plot Twist


The Southwest Twin Drive-In, originally known as the 61 Drive-In, was established in 1956 as Memphis’ second-ever drive-in movie theatre. Purchased by Malco Theatres in 1965 and soon after expanded to include a second screen; the Southwest Twin grew to welcome a capacity of 600 cars. In 2001, the Southwest Twin closed its doors, and over time, the blighted property became a source of concern for neighboring communities.


Our role is to focus the interest in the property into a series of activations—planned by neighbors, stakeholders, groups, organizations, and government—to demonstrate the possibilities for this site’s future, which can serve as a catalyst for positive change in the community.


Together, we see an opportunity to bring new life, activity, vitality, and further investment into the neighborhood.


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