MEMPHIS—The Public Relations Society of America (PRSA) presented creative communications consulting firm DCA with 19 awards—including “Best in Show”—during its annual VOX Awards ceremony on November 4, 2021.
“We are privileged to represent campaigns and clients who, despite the pandemic’s impacts, prompted an opportunity for innovation that not only was honored by PRSA but also pushed their organizations forward in unimaginable ways,” said DCA Principal and Executive Creative Director Doug Carpenter.
Judged by out-of-market industry professionals, PRSA honored DCA for its orchestration and representation of campaigns for clients including: Discover Memphis Naturally, Liberty Park, ArtsMemphis, Downtown Memphis Commission, Explore Bike Share, and Huling Properties.
“Each of these campaigns, from an inaugural ArtsWeek and rebranded Liberty Park to a redefined Downtown Dining Week and outdoors category, represents ingenuity in how we can engage the public and grow our city as a result,” said Cara Greenstein, DCA’s senior PR and social media manager, “As our Explore Bike Share campaign invited us to ‘ride this out,’ we came out of COVID with a renewed commitment to the power of communication.”
Notably, DCA was awarded “Best in Show” for its launch and success of the Discover Memphis Naturally campaign, a concept founded by the firm, who recognized that amplifying the outdoor category holistically during the pandemic could positively impact tourism revenue, recruiting and retention efforts, and also benefit the mental, physical, and cultural health of Memphis’ citizens. DCA converted a collective of outdoor-focused organizations into investors of a holistic marketing effort based on both data and drive.
The Discover Memphis Naturally campaign received Best of Show for Integrated Communications with 8 additional awards for its campaign elements, including its website, media kit, stair art installation on Riverside Drive, Memphis Tourism guide insert illustrated map, and seasonal series of local outfitters guides.
The full list of award-winning campaigns is as follows:
VOX stands as the highest honor, followed by a Gold designation.
GOLD – “Invest in the Arts” Community Relations Campaign
VOX – ArtsWeek Special Event
VOX – ArtsWeek Op-Eds Series
DOWNTOWN MEMPHIS COMMISSION
GOLD – DMC 2020 Annual Report
GOLD – Downtown Dining Week 2020 Special Event
GOLD – #BackDowntown External Video Presentation
EXPLORE BIKE SHARE
VOX – “Let’s Ride This Out” Public Service Campaign
VOX – Light Box Welcome Kit Promotional Piece
LIBERTY PARK MEMPHIS
GOLD – Brand Management Campaign
VOX – Media Relations Campaign
VOX – MSEC Groundbreaking Press Conference
DISCOVER MEMPHIS NATURALLY
GOLD – Discover Memphis Naturally Website
GOLD – Discover Memphis Naturally Outfitters Guide
GOLD – Discover Memphis Naturally Brand Identity Print – Visual Elements
GOLD – Discover Memphis Naturally Bluff Stair Art Installation
VOX – Discover Memphis Naturally Media Kit
VOX – Discover Memphis Naturally Tourism Insert
VOX – Discover Memphis Naturally Illustrated Map Print – Visual Elements
VOX + BEST IN SHOW – Discover Memphis Naturally Integrated Communications Campaign