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Loflin Yard

 Loflin Yard


  • Brand Development

  • Brand Identity

  • Collateral

  • Environmental

  • Logo

  • Photography

  • Print

  • Public Relations

  • Signage

  • Social Media

A safe & key shop was poised to open new possibilities.

When we saw an overlooked acre of green space, an abandoned carriage house, a mostly invisible waterway, and a former locksmith shop, we saw the makings of Downtown Memphis’ communal backyard. The location outside Memphis’ primary entertainment district could have been considered its downside, but we took advantage of the seeming remoteness to create an oasis in the heart of the city. The space now features a bar & restaurant, smoke house, patio, waterfall, event area and greenspace, and above all, an identity as the connection point in an increasingly vibrant area.


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