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Three Days of Revelry by the River

With our creation of Discover Memphis Naturally, we converted a collective of outdoor organizations into investors of a holistic marketing effort based on both data and drive. What better way to extend that effort than by creating an event to celebrate the great outdoors – Welcome to Fieldaze.


Fieldaze is a combination of home room, lunch room, gym class, and recess. A three day celebration of running, biking, kayaking, eating, dancing, and all around revelry was an instant hit and looks to be a fixture on the festival scene for some time to come.


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