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11 West Huling

 11 West Huling


  • Brand Identity

  • Collateral

  • Environmental

  • Packaging

  • Photography

  • Print

  • Signage

  • Social Media

  • Spatial Design

  • Web Development

Expressing our character.


We built an identity on a century of history. From its beginnings in 1917 as a Nabisco warehouse, 11 West Huling was intended to do more than simply get the job done. Its original designers looked beyond mere function to do something revolutionary: build a workspace that made the people within it feel proud and appreciated. Over the course of a century, it housed a boat manufacturer, a liquor distributor, a photography studio, and an architecture firm.

11 West Huling

“A building of such pleasing architectural quality and dignity as would not only be a source of pride to its directors, stockholders and employees, but would, in a measure, express to the public the purpose and ideals of the Company.”

— W.F. Wilmoth, 1912


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