Pointing to new directions

A full cast of vendors and stakeholders played a role in reinventing a contemporary dining collective.

They say that a discouraging dress rehearsal foretells a great show. When we were called in to prepare the second run at opening a food hall at 409 South Main, we knew there was an opportunity to turn the space’s past lessons into future success. We designed the Instagrammable interiors and exterior signage, took the video and photography to highlight it, and coordinated the PR and social media coverage to activate this Downtown destination in its most flattering light.