Services
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Animation
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Apparel / Merchandising
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Brand Development
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Brand Identity
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Campaign Concept Development
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Email Marketing
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Event Activation
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Government Relations
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Illustration
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Logo
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Marketing Communications Planning & Development
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Media Relations
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Photography
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Planning + Consulting
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Public Engagement
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Public Relations
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Spatial Design
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Videography
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Web Development
Changing Perspectives – The Plot Twist
The Southwest Twin Drive-In, originally known as the 61 Drive-In, was established in 1956 as Memphis’ second-ever drive-in movie theatre. Purchased by Malco Theatres in 1965 and soon after expanded to include a second screen; the Southwest Twin grew to welcome a capacity of 600 cars. In 2001, the Southwest Twin closed its doors, and over time, the blighted property became a source of concern for neighboring communities.
Our role is to focus the interest in the property into a series of activations—planned by neighbors, stakeholders, groups, organizations, and government—to demonstrate the possibilities for this site’s future, which can serve as a catalyst for positive change in the community.
Together, we see an opportunity to bring new life, activity, vitality, and further investment into the neighborhood.