The client brought a wealth of operational experience and success from the fast casual food & beverage industry to this new restaurant concept, whose chosen location offered a variety of significant benefits related to demographics and accessibility.

While the size, segmentation and range of the physical space could seem daunting to others, we saw an opportunity to provide a variety of dining and gathering experiences under one roof.

Capitalizing on the floorplan was paramount to capitalizing on the opportunity. Whether a drop-in casual lunch, happy hour, a dinner before a show, a post game nightcap, or a business presentation, by thoughtfully designing each space one would be assured to find their desired setting.

We created the interior design and brand palette to be as flexible as the dining experiences themselves. Every detail from paint colors, furniture, and fixtures to branding, marketing, and design was considered in order to create an unforgettable experience.

With appropriate branding and communications, we were able to assure the variety of experiences were all compatible with one another, yet distinct; this not only  diversified and expanded the audiences and frequency of visits, but also had an impact on the financial success of the operation.