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We all desire affirmation of our chosen profession, and the American Advertising Federation is the organization that does exactly that for the creative industry through the highly competitive American Advertising Awards. Much heralded and highly regarded is the annual pursuit of the prestigious Gold ADDY. When asked to brand the 2024 competition, DCA not only accepted the creative challenge but brought strategic counsel to increase agency participation and engagement, surpassing both entry submission and revenue goals.
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